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RE: JACK WHITE INTERVIEWED BY MINNESOTA PUBLIC RADIO

One of the best radio stations around, 88.3 The Current, out of Minnesota recently posted an audio interview with Jack White regarding various topics:

"Jack White talks to Mary Lucia over the phone about his record label (and store) Third Man Records, collaborating with Wanda Jackson, "throwaway" records, and why comedians should record more albums.

St. Paul, Minn. Hey Jack how are you doing?

Jack White: Good.

Tell me, let's just assume you have a mission statement for the Third Man Records enterprise. What did you initially think when you started this whole thing? What did you want to do?

It was all baby steps, it wasn't really a big master plan. It sort of fell into itself with tiny steps. But the main thing that became our concern was to get tangible music into people's hands.

Kids would come to shows and we would be selling a vinyl record at the merch table and people would pick 'em up and ask what they were, and it was the saddest thing to all the musicians. We all thought "that's just terrible" and then we would hear these statistics that 97 percent of high school kids have never gone to a stand-alone record store in their lives. It's just very sad.

So when we were opening the label and starting to re-release out of print records of mine -- that was the initial idea -- I said "Why don't we have a record store in front of the shop in case anyone wants to come in, and we'll buzz 'em in and sell them a record?" We thought it would happen a couple times a week or something. But when we opened, we had 300 people every day to shop. So it became a bigger and bigger thing, and the place just expanded from there out. The big mission became to put the tangible music in people's hands."

Check out the full interview (text & audio) HERE.

 


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